Whatsapp is one of the most commonly used social media platforms. It is not only used for the daily gathering in those several family groups but also used for a variety of business purposes. Whatsapp has become a successful medium to promote and market different businesses. It is used for developing communication with prospective customers by informing them about the discounts, offers etc. Employing such techniques not only allows businesses to market their products and services in a feasible and convenient manner but it also enhances digital framework at a macro level. Meta has recently introduced a new feature by the name of ‘Channels’. This feature can be used to the benefit of various businesses. In this article, we provide a step by step guide from understanding what this feature is all about, steps to create a channel, and its relevance.
What Is Whatsapp Channel?
Whatsapp Channel refers to a brand-new one-way broadcast feature introduced by Meta for the whatsapp platform. It provides a secure channel for getting updates from people and organisations. This feature allows companies to share one message to several customers all at once. It thus helps them to develope advanced communication and engage with a large customer set in less resources and time. Thus feature comes with an enhanced database as it can easily be located when using whatsapp and individuals can react to the same in a private manner. Additionally, the feature when shared is attached with a link to allow consumers to get additional information as well.
Benefits Of Creating Whatsapp Channel For Businesses
Meta stated that they are committed to create the most private broadcast service possible with Channels. The people you choose to follow stay private and undisclosed to other followers on channels, which work independently from your usual chats. Both administrators and followers’ personal information is protected. The main benefit that comes for the business is that it can reach out to larger customer base and market its products/services in a more cost-effective and efficient manner.
Detailed Steps To Create Whatsapp Channel
Follow these steps to create a Whatsapp channel –
Step 1: Update WhatsApp.
Check that you have the most recent version of WhatsApp installed on your device. WhatsApp Channels are accessible on both Android and iOS devices
Step 2: Launch WhatsApp.
Fire up WhatsApp on your smartphone.
Step 3: Investigate the Channels Tab
In your chat list, click the “Channels” tab. Don’t panic if you don’t see it; WhatsApp Channels may not yet be available to all users.
Step 4: Establish Your Channel
Click “Create Channel.”
Give your channel a name and a profile image.
Include a quick description to help visitors understand what your channel is about.
Step 5: Recruit Subscribers
You may begin inviting subscribers after your channel has been setup. Share the link or QR code to your channel on social media, your website, or with friends and family. With a simple swipe, subscribers may join your channel.
Step 6: Begin Distributing Content
Start sending out updates, news, and messages to your subscribers. Text, photos, videos, and other media may be sent. Keep your material interesting and relevant to your target audience.
Conclusion
WhatsApp channel can thus be concluded as a positive step towards further progress of business marketing and promotion. To create a channel, open whatsapp on your phones and click on updates. Tap the plus sign and select a new channel. Tap it and continue through the onscreen prompts. Add a channel name to finish creating your channel. You can then customise your channel, its name, its description, etc. You can also add a channel icon. Click on create channel and there you are ready to use this amazing feature.
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