Rebranding Of Twitter: Evaluating the Move

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The social media platform previously known as Twitter has changed its name, and the internet is buzzing about it. The domain has been redirected to, yet the social media site still encourages visitors to “tweet.”

The new Twitter logo unveiled by Elon Musk has sparked much conjecture regarding the Chief Twit’s motivations. Musk presented the new Twitter logo, X, on Monday, doing rid of the familiar blue bird that has been ingrained in the minds of Twitter’s billion-plus users.

The new logo, a white X on a black background, is already being reflected in the website’s online and mobile iterations.


Despite Musk’s best efforts to keep the world guessing about the significance of the unexpected change, a recent article seems to hint to his more ambitious goals. According to a recent CNBC article, Musk’s goal has always been to build a “everything app,” and the moniker “X” is supposed to signify that.

Evolution of Twitter throughout Time

Twitter has become the go-to for real-time news and information for many individuals. As the platform that hosts the majority of international leaders, it has also become a political battleground, as seen by its impact on the 2016 election.

Due to its large user base of over 230 million people, Twitter is among the most popular social networking services.

Since its founding in 2006, the social media giant has developed greatly, both as a corporation and as a brand. The Twitter logo may be seen on a wide variety of marketing products, including t-shirts, billboards, and more.

Lessons Learned

  • In 2005, Twitter debuted with a logo including a green hue that would soon be replaced by the trademark light blue.
  • Larry Bird, the Twitter bird, made his debut in 2010. The familiar bird we see today is the result of many redesigns.
  • The Twitter logo is a beautiful use of the golden ratio, a design theory known for its aesthetically attractive results.
  • Twitter was founded by four men, and as the company expanded, tensions arose among its top executives about how to best organize the company.

On October 27, 2022, Elon Musk’s bid to purchase Twitter for $44 billion was accepted, closing the transaction.

Many Twitter users worry about where the service will go now that Musk is in charge.

Examining the motivations behind the X

Elon Musk recently gave an interview in which he discussed his decision to redesign Twitter as X. It rather symbolizes his intention to build an “everything app.”

“Twitter was bought by X Corp to protect free expression and to speed up the development of X, the everything app. Musk wrote about the change in the company’s name and its subsequent actions in a post published Monday night.

twitter rebranding

It used to be that all you could do on Twitter was send and receive messages no longer than 140 characters (much like birds tweeting), but today you can upload videos lasting many hours. We want to include full-scale communication and the ability to manage your complete financial life in the coming months. The Twitter moniker doesn’t work there, therefore the bird has to go.

Experts in the business world see this as a hazardous decision that might damage Twitter’s brand recognition after years of promoting the blue bird logo. Already, Twitter is having trouble keeping advertisers after Musk made several modifications that made the platform seem less trustworthy.

Musk recently recruited Linda Yaccario  to serve as CEO, a decision that was met with cautious optimism by the advertising community. Yaccarino notified employees on Monday that the company was changing its name, writing, “Our usage is at an all-time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.”


It seems the market is still not convinced that the X branding would be successful. Mike Proulx, research director and vice president at Forrester, stated, “While Musk’s vision is to turn ‘X’ into a ‘everything app,’ this takes time, money, and people—three things that the company no longer has.”8 Only time will tell whether this is true.

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